Premium denim brands names creative director

VERNON, Calif. — True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.

“Today’s announcement is an important step as we continue to strengthen our world-class team at True Religion and I am thrilled to work with Gary and benefit from his expertise,” said David Conn, CEO. “He has a real understanding of premium denim and a true passion for our brand. Gary’s inspiring vision will bring an exciting, fresh perspective on the creative direction we need to help our brand evolve into the future.”

“Gary has a depth of experience in the denim and apparel industries, along with an impressive talent for both men’s and women’s design,” said Koplin. “He is able to combine the highest level strategic thinking with an ability to inspire our team and roll up his sleeves to turn a vision into reality. I look forward to working with him in this next phase of True Religion’s growth.”

Harvey was most recently owner and creative director of his own creative consultancy based in London, GaryHarveyCreative, where he worked with Adidas, Chanel, Diesel, DKNY, Levi’s, Nike and Revlon. Before that, he was also creative director of Levi’s Europe for five years. He has held senior design roles with Arcadia Group and French Connection in London.

“True Religion is an established leader in the premium denim market and I am looking forward to working with the company at such an exciting turning point,” said Harvey. “Collaborating with the talented team at True Religion, we will develop an innovative vision and design ethos to ensure that customers experience a forward-looking and aspirational brand when they wear True Religion’s product, walk into its stores, and engage with its marketing.”

True Religion Apparel is a design-based denim and denim-related sportswear brand. The company designs, manufactures and distributes True Religion Apparel products, including its premium True Religion Brand jeans, sportswear and licensed accessories. True Religion products may be found in the company's branded retail and outlet stores as well as contemporary department stores and boutiques in 50 countries on six continents. The company operates 130 stores in the U.S. and more than 33 international stores.