Marketing Tactics

Las Vegas – Online discount apparel and footwear retailer 6pm.com is launching its first-ever live streaming fashion show and inviting the public to share summer outfits, inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness. The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

San Francisco - Shopper traffic declined 9% in June, compared to the same month the previous year, as vacations, holidays, and record-breaking World Cup viewership cannibalized time spent on shopping-related activities. According to data from in-store analytics provider Euclid, despite the reduced traffic, high levels of consumer confidence boosted shoppers’ spending habits with .2% growth year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales

Hoffman Estates, Ill. -- Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands' End, Shop Your Way will not include more partners in more categories.

San Jose, Calif. - For the month of June, soccer-related searches across the U.S. sites of eight international sporting goods and apparel retailers increased by 280%, compared to May. According to analysis from SLI Systems, there were more than 2.2 million U.S. soccer-related product searches from these eight e-commerce sites alone, with a corresponding boost in online shopping behavior during June for products including soccer cleats, balls, shin guards, gloves and other equipment.

ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

Washington, D.C. - Amazon.com, Inc. has billed parents and other account holders for millions of dollars in unauthorized in-app charges incurred by children, according to a Federal Trade Commission complaint filed today in federal court. The FTC's lawsuit seeks a court order requiring refunds to consumers for the unauthorized charges and permanently banning the company from billing parents and other account holders for in-app charges without their consent.

Just a day after reporting first-quarter results, the Container Store has launched POP! — its customer engagement program of Perfectly Organized Perks — in its 66 existing stores and on its website.

Warby Parker, the hip online eyewear retailer, has opened its sixth retail location, a 1,050-sq.-ft. store in Dallas.