Marketing Tactics

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

Mississauga, Ontario – Canadian interactive retailer The Shopping Channel is relaunching as TSC. The relaunch includes an upgraded and redesigned website, as well as a new "ShopTSC" app for iPhone, iPad and mobile website.

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

Columbus, Ohio -- Fitch announced that Gina Noda has joined the company as business development director. She previously served as director of business development for Sargenti Architects, and prior to that spent 15 years at Scorpio Construction as director of marketing.

Based in the New York City area, Noda will be responsible for expanding Fitch’s presence on the East Coast, as well as across the country.

Small businesses have long been a core customer group at Sam’s Club, so much so that at one point the retailer’s tag line was, “in business for small business.” It makes sense then that Sam’s would invest in a program that promotes entrepreneurship and for that the nation should be thankful.

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

Shopper activity increased last month, in line with ShopperTrak’s predictions. Total retail store shopper traffic increased 11% this August compared to the previous month, which corresponds with recently reported positive month-over-month retail trends. In addition, shopper traffic for August 2013 increased slightly compared to the same month last year by 0.7%.

New York -- J.C. Penney Co. plans to end its association with the Martha Stewart brand after disappointing sales, according to the New York Post. The report, which cited unidentified sources, said the decision was made by Penney CEO Myron Ullman, who returned to the chain in April following the ouster of Ron Johnson.

Hampstead, Md. -- JoS. A. Bank Clothiers reported that net income for the second quarter dropped 38% to $14.2 million, compared with $23.2 million in the same period last year, amid weaker sales.

Total sales fell 10.7% to $232.5 million. Same-store sales plummeted 15.9%; direct marketing sales decreased 1.9%.

New York -- Fashion designer Robert Graham will open his first New York City branded retail store at 380 Bleecker Street in SoHo, joining high-end neighbors such as Burberry, Brunello Cucinelli, Marc Jacobs, rag & bone, and Ralph Lauren. The Robert Graham store is slated to open this fall.