Marketing Tactics

Brooklyn, N.Y. -- Home furnishings retailer West Elm today announced its 2013 Clinton Global Initiative (CGI) Commitment to Action with a purchasing plan of $35 million in handcrafted products through 2015, a 40% increase in spend during the next two years. West Elm, a member of the Williams-Sonoma, Inc. portfolio of brands, also pledged to make and source these products from businesses adhering to high social responsibility, health and safety standards, meeting local laws, best industry practices and the brand’s vendor code of conduct.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

Following the lead of specialty retailers such as Lululemon and Athletica, Target has unveiled an exclusive collection of fashion-forward lifestyle apparel for men, women and children — C9 by Champion — just in time for the fall and holiday season.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

Saks Off 5th has launched its online store, saksoff5th.com. It joins a list of closeout retailers that are getting comfortable in the e-commerce market. The online store will offer up to 55% off merchandise year-round.

The Walmart Foundation has appointed Kathleen McLaughlin as its president, effective Oct. 15. In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives. 

McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

City Of Commerce, Calif. — 99 Cents Only has announced the opening of two new stores. The retailer will open an 18,960o-sq.-ft. store in McAllen, Texas, and an 11,685-sq.-ft. store in Laveen, Ariz. The grand opening of each store will feature the sale of Westinghouse Flat Screen TVs for only 99 cents each to the first nine customers in line to visit the store.

Both stores will feature a perishable food department, including produce, dairy and frozen foods.
 

Whole Foods Market’s core values of local, natural and environmentally responsible commerce are showcased in its store in downtown Detroit. The 21,506-sq.-ft. store, the retailer’s first location in the Motor City, features lower pricing and combines its signature organic and locally-made/grown goods with a larger selection of private-label items and frozen and prepackaged foods.

Mashnatucket, Conn. -- Foxwoods Resort Casino is reportedly building a 300,000-sq.-ft. retail center that will house outlet shops. According to the Associated Press, Foxwoods is partnering with Tanger Factory Outlet Centers Inc. to create a Tanger Outlets complex that will feature more than 80 retailers, including American Eagle Outfitters, Ann Taylor, Banana Republic, Calvin Klein and Nike.