Marketing Tactics

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Brooklyn, N.Y. - Forest City Ratner Companies (FCRC), owner and developer of Westchester’s Ridge Hill, will host DreamPlace, an interactive Santa adventure. DreamWorks Animation has chosen Westchester’s Ridge Hill as one of just seven locations around the country, and the only one in the Northeast during the 2014 holiday season.

Los Angeles -- Guitar Center will open a flagship in Manhattan’s Times Square on Aug. 7.

The store is located in the original New York Times building. Designed by Eight Inc., the space will offer a high-energy, hands-on environment in which customers are encouraged to interact with the wide selection of instruments and staff.  

HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Beijing -- Secoo.com, a Chinese luxury and high-end fashion e-commerce company, recently completed a new round of financing that has raised around $100 million. The event represents the largest amount of financing raised in one round across the Chinese luxury and high-end fashion e-commerce sector to date.

Grand Rapids. Mich. – Meijer is reportedly focusing on making its apparel, footwear and accessories assortment more appealing to fashion-conscious customers. According to the Detroit News, Meijer is taking steps including redesigning its stores, hiring outside consultants and launching a multimedia marketing campaign to improve the appeal of apparel and related categories.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.