Rite Aid partners with text4baby

Camp Hill, Pa. - Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.



In Rite Aid wellness stores, Wellness Ambassadors will also be able to provide information on the program and help mothers enroll. Women who text “RABABY” or “RABEBE” to 511411 will receive three free text messages per week throughout their pregnancy and baby’s first year, in English or Spanish, respectively. The interactive messages are personalized to the mother’s due date or baby’s birth date. Topics include safety, nutrition, birth defects prevention, safe sleep, developmental milestones and more.



“Our partnership with text4baby and founding sponsor Johnson & Johnson directly aligns with our commitment to improving the health and well-being of women, our core customer, and their children,” said John Learish, senior VP of marketing, Rite Aid. We’re pleased to be able to use our broad customer base and our associates to help connect women to text4baby and the valuable information it provides to mothers.”