Marketing Tactics

Beauty retailer bareMinerals unveiled its new bareMinerals Shade Shop concept, in Manhattan’s SoHo area. The format puts a different spin on the company’s signature complexion products, merchandising them by what it calls shade family – light, medium, tan, dark and deep– in a streamlined, easy-to-navigate environment.

Salt Lake City - Overstock.com is offering a private label credit card issued through Comenity Capital Bank. To pay using the Overstock.com store card, shoppers select that option when checking out.

They are then prompted to submit a brief application, after which approval is confirmed within seconds. The card number is stored in conjunction with the customer's Overstock.com account, though the customer also receives a physical card.

Indianapolis -- Simon, in concert with joint-venture partner PREIT-Rubin, has broken ground on Gloucester Premium Outlets in Gloucester Township, New Jersey, a multi-million dollar upscale outlet destination that will bring more than 80 retailers to the southern New Jersey market.

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

By Carin van Vuuren, CMO, Usablenet

When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.

By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.

New York – Kenneth Cole Productions Inc. is launching an omnichannel marketing campaign to support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism. The advertising campaign will be supported by a national print, outdoor, digital, and social media plan.

Richardson, Texas -- Commercial real estate development and investment firm KDC announced that Regency Centers will build a 40,000-sq.-ft. store for Whole Foods Market in its CityLine Market development at KDC’s 186-acre mixed-use CityLine project in Richardson, Texas.

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
 
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.