Marketing Tactics

Pittsburgh -- Dick’s Sporting Goods grand-opened three new stores on Friday, bringing the total store count to 541 in the U.S.

The chain opened a store in Redding, Wash., at the Redding Hilltop Center, its 30th store in the state of Washington. A new opening in Victorville, Calif., at The Mall of Victor Valley, marks the 31st Dick’s store in California.

And in Kansas, at the Midstate Plaza in Salina, Dick’s opened its eighth store in the state.

Westwood Village, Calif. — Urban Outfitters has signed a lease with Topa Management Co. for 16,556 sq. ft. in Westwood Village, Calif., more than doubling the size of its presence in the urban village. The McDevitt Co. represented both parties in the transaction.

The new store, Urban Outfitters third largest in California, has original exposed brick wall, ironwork and high ceilings and provides a brand appropriate space for the retailer.

Cumming, Ga. — LaVida Massage Wellness Center will open its seventh location in the greater Atlanta area in October. The new 3,200-sq.-ft. center will be located with in Castleberry Southard Shopping Center in Cumming.

The new center will have 11 regular massage therapy rooms including one dedicated to couples’ massage.

New York -- Lord & Taylor, a division of Hudson’s Bay Company, has opened a store at Mizner Park, an open-air, mixed-use center in downtown Boca Raton, Fla. The two-level, 80,000-sq.-ft. store store marks the retailer’s return to the Sunshine State.

The new store features the company’s latest store design, which emulates a classic style but with a new, updated twist. A sense of glamour permeates the space, seen in such details as chandeliers imported from Italy and 300 mannequins that showcase strong fashion statements.

New York – Halston is launching its digital flagship store in more than 80 countries today, including the U.S., and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories. The brand is also expanding its physical presence, with plans to expand to more than 20 locations by yearend.

Richfield, Minn. – Best Buy is reportedly planning a major promotion to boost sales of the iPhone 5c and 5s the week of Oct. 13. According to TechnoBuffalo, an internal corporate memo indicates that consumers who trade in select smartphones that week will receive a $100 credit that can be used to cover the down payment on a new iPhone 5c or 5s.

New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.

The Halston brand is going digital with the launch of its flagship e-commerce site in more than 80 countries today, including the U.S. and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories.

The brand is also expanding its physical presence, with plans to expand to more than 20 locations by yearend.

Tractor Supply CEO Greg Sandfort outlined the company's online strategy, borrowing phrases from trendy multichannel retailers.

“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.