PetSmart drives traffic to stores with Halloween costume contest

PetSmart is leveraging a Halloween costume contest to drive traffic to stores. The specialty retailer is holding the contest Saturday, Oct. 19 at stores nationwide, as well as locations in Canada and Puerto Rico.



As added incentive for pet parents to take their costumed furry friends to stores to participate, PetSmart is offering the first 50 pets in costume at each store between 9 and 11 a.m. on Saturday, Oct. 19 free treats from Dentastix and Temptations, plus a coupon for $1 off a Bret Michaels Pets Rock toy purchase.



The first 10 pets in costume at each store between 9 and 11 a.m. will receive a limited-edition Bret Michaels Pets Rock Chance plush dog toy.



Anyone who purchases any grooming service on Oct. 19 will receive a free Halloween bandana.



Participating pet parents are encouraged to take their cameras so they can snap a photo of their pets in front of a Halloween-themed photo backdrop so they can enter PetSmart’s Monster Cute Photo Contest for a chance to win a grand prize of $10,000 and a year’s supply of Greenies plus other prizes.



Click here for details and here for locations.