Marketing Tactics

Scottsdale, Ariz. - The Cold Stone Creamery will open its first store in Pakistan in September. Kahala Brands, the parent company of Cold Stone Creamery, has signed a master franchise agreement with Venus Pakistan (Pvt.) Ltd., part of the Venus Group of companies, spearheaded by Adnan Asad.  

Atlanta — Participating JLL-managed centers across the country will be hosting back-to-school events in August, as part of a partnership with Teen Vogue.
Teen Vogue Back-To-School Saturdays (BTSS) feature teen-oriented retailer sales promotions, entertainment, fashion shows, music, food and giveaways. The multi-platform initiative involves all of Teen Vogue’s assets in print, digital, social, mobile and event marketing.

New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.

Los Angeles — The Coffee Bean & Tea Leaf has inked an exclusive deal with developer L.A. Style to expand the coffee and tea retailer into Japan by the end of this year.

L.A. Style is a joint-venture partnership between fast-casual restaurateur Hotland Co. and Japan’s largest shopping mall developer Aeon Mall Co.
The deal ultimately calls for 200 stores across Japan.

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

New York -- Target Corp. has added its name to a legal defense of gay marriage. The move comes four years after the company was criticized for supporting a strident opponent of same-sex unions.

Target signed a court brief backing marriage equality in a pending court case and publicly declared its support of gay marriage, joining the likes of Starbucks, Apple and Intel.

As an article that appeared recently right here in Chain Store Age noted, there is something interesting going on with back-to-school shopping this year.

Pittsburgh -- Smartphone-generated revenue by consumers to retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.  

The firm’s Mobile Commerce Index for July 2014 shows that smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7%, from July 2013 to July 2014.