Marketing Tactics

New York -- The Bon-Ton Stores has signed a lease with Rouse Properties for a new Herberger’s store at Cache Valley Mall in Logan, Utah — its first in the state. 

The company expects to begin remodeling the 62,000-sq.-ft. facility in early spring 2014 and to be completed in the second half of 2014.

By Michael Zea, president and CEO, U.S., Aimia
 
Amid weaker-than-expected August retail sales, leading retailers are kick-starting their holiday shopping season by wooing existing shoppers through their customer loyalty programs. Retailers are increasing their investment in the traditional transaction-based loyalty efforts because of the proven success of rewarding customers for their purchases.
 

Washington, D.C. -- Some two-thirds of Americans say they support the Federal e-Fairness legislation calling for collection of online sales tax at the time of purchase.

A national poll conducted by the International Council of Shopping Centers found that a majority of Americans feel it would be far easier to pay sales or use tax on online purchases at the time-of-purchase. The poll also showed an increase in support among voters for federal legislation that would restore basic free market principles for brick-and-mortar retailers.

Winnipeg, Manitoba -- Canadian denim company Silver Jeans Co. said it will open its "loft" concept store at Glendale Galleria on Nov. 2 in Glendale, Calif.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. “We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

San Bruno, Calif. -- Over 35% of respondents received no formal training, and 28% were asked to read a manual or a handbook, according to a recent study of retail store associates by Qumu, a provider of secure multimedia content management and delivery solutions. The survey also revealed that retail employees are looking for improved executive communication to provide them with a greater understanding of company strategy (57%), more connectedness to the company community (47%), and understanding of activity in other stores (46%).

New York -- Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held Oct. 18 to Oct. 20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. 

Indianapolis — Simon Property Group has announced the addition of two executives and promotions within its Premium Outlets division.

Kansas City — Legends Outlets Kansas City has announced that a Toys “R” Us Express pop-up location is now open at the Village West shopping and dining destination. The 3,954-sq.-ft. store will operate through the holiday season.

Purchase, N.Y. -- MasterCard has partnered with Wired magazine to offer a one-touch shopping experience, right from their iOS device. This “in-content purchasing” concept allows readers to buy the products they are reading about right from the pages of editorial or ads.