Marketing Tactics

Atlanta -- FineLine Technologies  and Scanbuy announced  a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
 

Sales trends at J.C. Penney are improving and year end liquidity is now expected to exceed $2 billion following a recent stock offering, the company said Tuesday morning during an uncharacteristic mid-quarter update on its operating performance.

Overstock.com has opened a distribution center in Jonestown, Pa., just in time for the holiday rush. The new operation means faster fulfillment of orders. Shipping products from the Jonestown facility will provide orders to customers from Maine to Florida within two days of order shipment.

OfficeMax has unveiled a Services Center in stores nationwide to provide business owners with essential operations support.

The OfficeMax Services Center offers an extensive portfolio of more than 40 services designed to relieve administrative burden and assist businesses with critical needs, including web design and maintenance, 24/7 On-Call Tech Support, printing and document management, marketing materials, shipping, credit card and payroll processing, human resource services and legal assistance.

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Specialty retailer Sport Chalet is promoting its yoga apparel and gear to experienced yogis and first-timers alike.

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

The National Retail Federation has retained New York-based digital agency Rain to create digital shorts that launched last week on NRF’s industry campaign site, “This is Retail.”

Interview Day — a series of short, humorous videos — targets recent grads and young adults who are worn out competing for jobs in a challenging economy.

Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held October 18-20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.

Atlanta -- First Data Corp announced that the First Data OfferWise  solution has been integrated with Microsoft’s Bing Offers Card-Linked, which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale (POS).