Marketing Tactics

Salt Lake City - Overstock.com is offering a private label credit card issued through Comenity Capital Bank. To pay using the Overstock.com store card, shoppers select that option when checking out.

They are then prompted to submit a brief application, after which approval is confirmed within seconds. The card number is stored in conjunction with the customer's Overstock.com account, though the customer also receives a physical card.

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.

Austin, Texas - Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty. According to a new survey from RetailMeNot Inc. and Forrester Consulting, digital coupons increase the potential for conversion when consumers are in the cart and checkout phase of a purchase, and they play a key role in combating shopping cart abandonment.

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Total revenue increased 32% to $51.7 compared to $39.1 million while the company reported a loss of $6.9 million, $6.7 million of which was related to stock-based compensation, compared to a prior year loss of $2.9 million. On an adjusted basis, the company said profits increased to $3.7 million from a $100,000 profit the prior year.

Snyder’s-Lance is promising an innovation filled product pipeline for 2015 that includes meal-replacement snacks to drive growth for retailers following a pivotal second quarter for the company.

San Francisco -- Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks quarterback, Russell Wilson.

New York -- Less than 30% of middle-market retailers have websites optimized for mobile purchases, according to a national survey of C-suite executives by GE Capital. Currently, middle market retailers conduct 16% of their transactions online and about half expect the proportion of online transactions to increase in the next 12 months. (GE identifies middle-market retailers as ranging from $10 million to $1 billion in annual sales).