Marketing Tactics

Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

New York -- YCD Multimedia, a provider of smart digital signage solutions, announced that Silver Jeans Co. has installed YCD's content management system (YCD|CMS) as the engine behind a new in-store concept.

The new format uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans' story.  The concept debuted at The Woodlands Mall in Woodlands, Texas, is the first of several locations marking Silver Jeans’ transition to exclusive brick-and-mortar retail.

Suffern, N.Y. -- Ascena Retail Group announced that Judith Langley has joined dressbarn as executive VP and chief merchandising officer.

Langley brings to Dressbarn extensive experience as a senior merchant and in product development. Most recently, she was executive VP and chief merchandising officer with Charming Charlie’s, a jewelry and accessories chain.

Previously, she was senior VP of design and trend at Kohl’s, where she oversaw product direction for 15 brands.

West Orange, N.J. — Retro Fitness and Chipotle have signed long-term leases at West Orange Plaza in West Orange, N.J., according to Levin Management, which represented the landlord in the transaction.

Retro Fitness took 14,115 sq. ft. and was represented by Katz & Associates. Represented by Winick Realty Group, Chipotle leased 2,557 sq. ft.

New York -- Hennes & Mauritz (H&M) will open a 42,000-sq.-ft. store in the heart of New York City’s Times Square on Nov. 14 at 12:01 a.m., with a ribbon-cutting and lighting of the H&M logo on the top of the building by global recording and fashion superstar, Lady Gaga.

Wayne, N.J. -- Toys “R” Us will open its stores at 5 p.m. on Thursday, Nov. 28,  offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers. New this holiday season, Toys "R" Us will provide its Rewards “R” Us members the exclusive opportunity to take advantage of select Thanksgiving Weekend deals and discounts on Wednesday, Nov. 27.

New York -- Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.

Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.

Menomonee Falls, Wis. -- Kohl’s on Monday announced an array of Black Friday sales events, kicking off at 8 p.m. on Thanksgiving Day.

New York -- Procrastinating is out this year when it comes to holiday shopping, with most consumers (62%) planning to finish their gift buying on or before Dec. 16, according to a survey by the International Council of Shopping Centers.

As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

By Brian Smith, BizBrag