Marketing Tactics

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.

The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

Written for young athletes, their coaches, parents and caregivers, the 21 pro tips in Tyson's Pro Tips offer nutrition, fitness and personal care advice designed to help established players and emerging stars achieve their goals in a healthy and positive way, the brand said.

Charlotte-based Belk has teamed up with Project Runway season 12 winner Dom Streater. The exclusive collection designed by Streater, "Dom," offers classic, premium designs in modern prints and is now available in 30 Belk locations, including belk.com.

There’s a new, farmers market-styled specialty grocer taking root in the Midwest: Fresh Thyme Farmers Market. With former Sunflower Farmers Market CEO Chris Sherrell at the helm, Fresh Thyme emphasizes organic foods and produce at value prices in a convenient neighborhood-store format. The company made its debut in April, in Mt. Prospect, Illinois, and went on to open six additional locations. A total of 60 stores are planned throughout the Midwest by 2019.

Seattle – Starbucks Corp. is reportedly considering changing its policy that forbids visible tattoos on baristas. According to CNNMoney, more than 21,000 employees have signed an online petition asking Starbucks to allow baristas in its stores to display visible, non-offensive tattoos.

Cupertino, Calif. – Apple Inc. has reportedly hired Marcela Aguilar, senior global director of marketing communications for Gap Inc., to be its new director of global marketing communications, according to AdAge. Aguilar, who has worked at Gap since 2011, is credited as helping to drive the company’s resurgence in brand awareness, especially among Millennials.

Westwood Village, Calif. — Urban Outfitters has opened side-by-side men’s and women’s stores in Westwood Village, Calif. With a 16,556 sq. ft. storefront, the stores are located in two adjacent historic buildings on Westwood Blvd.

Five Below’s profit more than doubled to $8.3 million in the second quarter of fiscal 2014, from $4.1 million in the same period last year. Its results beat expectations. The chain issued a third-quarter earnings estimate slightly below Wall Street views, while increasing its full-year sales and earnings guidance.

Revenue in the quarter increased 30% to $152.5 million. Same-store sales increased by 3.2%.