Marketing Tactics

Philadelphia – Five Below Inc.’s profit  more than doubled to $8.3 million in the second quarter of fiscal 2014, from $4.1 million in the same period last year. Its results beat expectations. The chain issued a third-quarter earnings estimate slightly below Wall Street views, while increasing its full-year sales and earnings guidance.

Revenue in the quarter increased 30% to $152.5 million. Same-store sales increased by 3.2%.

New York — Chico’s FAS Inc. has partnered with Borderfree to expand its e-commerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

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Five Below’s profit more than doubled to $8.3 million in the second quarter of fiscal 2014, from $4.1 million in the same period last year. Its results beat expectations. The chain issued a third-quarter earnings estimate slightly below Wall Street views, while increasing its full-year sales and earnings guidance.

Revenue in the quarter increased 30% to $152.5 million. Same-store sales increased by 3.2%.

Foothill Ranch, Calif. – Teen retailer The Wet Seal reported a new loss of $22 million for its second quarter, up from $1 million to $22 million in the year-ago period. Lower merchandise margins, higher occupancy costs, costs related to exiting its Arden B business, and non-cash asset impairment charges all helped increase Wet Seal’s net loss.

Net sales decreased 11.6% to $121.2 million, from $137.2 million. One bright spot was e-commerce, where sales rose 25%.

CATOOSA, Okla. — Cherokee Nation Businesses has partnered with commercial real estate developer Woodmont Outlets, an affiliate of The Woodmont Company, to potentially locate a new upscale retail development at Hard Rock Hotel & Casino Tulsa.

CNB has agreed to lease property west of the casino to Woodmont Outlets, which plans to invest $80 million into premium outlet shops to be called “Cherokee Outlets.”
 

New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.

As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.