Marketing Tactics

San Bruno, Calif. -- Walmart announced today the two grand prize winners of its Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As grand prize winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration.

Beloit, Wis. – Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year. Notable predictions include:

San Bernardino, Calif. — Stater Bros. has announced the opening of a new supermarket in Moreno Valley, Calif., on Nov. 13. A ribbon cutting ceremony will be held in the parking lot at 8:15 a.m.

The 43,670-sq.-ft. store will be the fourth location for Stater Bros. in Moreno Valley.

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning  Zocalo Group.

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

The specialty apparel retailer focused on teens and young adults on Friday announced the launch of their online shopping site Rue21.com.

The five year old Green Works brand from Clorox is facing new competition on the natural products front following the launch of Walmart’s Great Value Naturals cleaning products.

Walmart said the introduction of Great Value Naturals furthers its commitment to making eco-friendly products more accessible and affordable and will be available in more than 2,000 stores and online.

Clorox introduced its Green Works brand in early 2008 and the line was prominently featured in Walmart promotional vehicles at the time.

Santa may need to send his suit to the dry cleaners next week after Belk gets a jump on Christmas by hosting an event called Santafest on Saturday, November 16.

The Charlotte, N.C.-based department store chain operates 301 stores in 16 southern states, more than half of which are located in Florida, Georgia and the Carolinas. It can be quite warm and humid in the Southeast well into November with hurricane season not officially ending until November 30.

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.

Toronto – Canadian Tire reported strong financial results for the third quarter of fiscal 2013. These include an 11% increase in net income, to $139 million from about $128 million.

In addition, revenue grew to $2.83 billion from $2.7 billion. Consolidated same-store sales grew 3.1% across the Canadian Tire, FGL Sports, and Mark’s banners.

New York – Retailers across a variety of verticals reported improved same-store sales during October 2013, compared to the same month in the previous year. Even embattled department store retailer J.C. Penney saw its same-store sales grow for the first time since December 2011, and specialty and apparel retail conglomerate L Brands and discount club retailer PriceSmart reported particularly impressive same-store sales results.