Marketing Tactics

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.

As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

This year, Nestlé Toll House is celebrating its Real Semi-Sweet Chocolate Morsel’s 75th birthday.

Nestlé credits Ruth Wakefield Toll House with inventing chocolate chips. Wakefield ran the Toll House restaurant in Whitman, Massachusetts. She broke a bar of Nestlé semi-sweet chocolate into tiny pieces and added them to dough expecting to create a chocolate cookie. Instead, the semi-sweet pieces held their shape and softened to a creamy texture. Wakefield's "Toll House Crunch Cookie" recipe was published in a Boston newspaper.

New York -- With just 105 shopping days left until Christmas (as of Sept. 10), Toys “R” Us outlined its holiday strategy at a preview event in New York City. Among the highlights: free online layaway, enhanced loyalty program, improved online and in-store checkout, and two new in-store shops.  
    
“Our focus at Toys “R” Us for the 2014 holiday season is to make it easy for customers to shop with us, both in-store and online,” said Hank Mullany, president, Toys “R” Us, U.S.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.

Observant shoppers will have noticed something ominous in recent weeks: the arrival of fall and winter products and holiday marketing/promotions in many stores. As unbelievable as it might seem, considering the fact that much of the country is still experiencing 90-degree heat and a glance at the calendar shows that it is barely September as I write this, the holiday hullabaloo is already underway.

New York – Proximity marketing solutions provider Thinaire is introducing its new ActiveShopper digital-coupon-solution that lets brands and retailers deliver incentives to shoppers in the store. Thinaire has integrated loyalty rewards and coupon delivery into its cloud-based mobile engagement platform.

Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.

Produced in partnership with Coolfire Studios and Mr. Here Productions, "Made Right Here" features the people behind products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines.