Marketing Tactics

San Francisco – Twitter began trading shares on the New York Stock Exchange (NYSE) on Nov. 7 after reportedly raising $1.82 billion in its IPO. According to Bloomberg, Twitter sold 70 million shares at $26 each in its IPO, giving it a $14.2 billion market capitalization that is 12.4 times estimated 2014 sales of $1.14 billion.

Twitter will trade on NYSE under the TWTR symbol. The company’s revenue reached $534.5 million in the 12 months that ended Sept. 30, 2013.

Bentonville, Ark. – A glitch on the U.S. website of Wal-Mart reportedly provided consumers with enormous discounts for a short time on the morning of Nov. 6. According to Reuters, treadmills that normally cost hundreds of dollars were selling for $33.16 and widescreen computer monitors were selling for $9.

Wal-Mart has not said how many discounted items were sold before the glitch was discovered. The retailer has also said it will not honor any sales resulting from the glitch, but will give those consumers a $10 gift card.

San Jose, Calif. -- Despite the shortest shopping season since 2002, online sales look strong for the upcoming holidays. A new survey from Adobe predicts record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21% and 17%, respectively.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

Plano, Texas – J.C. Penney says it is making continued progress in its turnaround after reporting some strong financial results for October 2013. Preliminary results indicate that compared to the same month in the prior year, same-store sales increased 0.9%, online sales grew 37.6%, and conversion continued to improve, which Penney says reflects favorable customer response to promotional events and improved inventory levels.

I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.

Scotts Miracle-Gro has made up for lost time in the second half of the year, finishing with fiscal year sales essentially flat from the previous year.

The company's full year net sales were $2.82 billion, after a 9% increase in the second half, including a 10% increase in the fourth quarter.

Granite Gold’s nationwide distribution expanded with the addition of Shaw’s Supermarkets in the Northeast and Stater Bros. Markets in Southern California.

Shaw’s Supermarkets, which has more than 120 stores throughout Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, now carries Granite Gold Daily Cleaner and Granite Gold Polish.

Stein Mart posted strong sales in October, driven partly by upgraded designer and national brands. Total sales for the four-week period ended Nov. 2, increased 6.9% and comparable-store sales increased 5.4%.

For the third quarter ended Nov. 2, total sales increased 6.1% and comparable-store sales increased 4.8%.