Marketing Tactics

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

Dallas -- Epsilon, an Alliance Data company, has signed a multi-year agreement with Sephora to provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora's omnichannel marketing platforms.  

Under the terms of the deal, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery.

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

Green Bay, Wis. – Shopko is running a six-week Facebook giveaway. Now through Oct. 11, customers can enter to win prize packages from some of Shopko's most popular brands.

To enter, customers can “like” Shopko on Facebook, and then watch for posts on the featured brand of the week with more information on how to sign up. One winner will be randomly selected every Friday and announced on the following Monday.

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”