Marketing Tactics

Portland, Ore. -- Bettery announced that it has teamed up with Safeway to give consumers a convenient way to adopt reusable household batteries, not only reducing their environmental footprint but also saving them money.

Bettery Swap Stations – kiosks for purchasing and exchanging rechargeable batteries – are being installed this month at multiple Safeway locations, starting with stores in Portland, Seattle and surrounding communities.

New York -- Thirty-eight percent of shoppers are likely to shop on Thanksgiving Day this year, according to Accenture’s annual Holiday Shopping Survey. Of those shoppers planning to hit the stores on Thanksgiving, 41% said they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. the next morning.

Chicago -- ShopperTrak predicts that Wednesday, Dec. 4, will be the best day for consumers to shop this holiday season with the least amount of store shopper traffic.

Bentonville, Ark. -- Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."

Salisbury, N.C. -- Food Lion announced that it has made significant investments in 169 stores in North Carolina and South Carolina and created 500 new jobs. Key markets include Greenville, N.C., Wilmington, N.C., Columbia, S.C., Charleston, S.C., and Myrtle Beach, S.C.

To celebrate the launch, Food Lion is holding grand re-opening festivities at the 169 stores, including providing the first 50 customers at each location with a bag of free groceries Nov. 13 through Nov. 16.

New York -- European Wax Center, a national chain offering waxing services for men and women, has taken space in two upper west side locations, according to Winick Realty Group, which represented the tenant in both transactions.

European Wax Center will occupy 1,500 sq. ft. at 2409 Broadway between 88th and 89th Streets. NGKF represented the landlord, 2409 Broadway Associates.

Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

If avoiding large crowds is your criteria for tackling the holiday shopping season, then ShopperTrak has some advice for you.

ShopperTrak, a leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.

Rue La La, a leading online lifestyle shopping destination, is rolling out a ‘goof proof gifting’ program just in time for the holiday shopping season.

Interactions, a company that organizes event marketing and product demonstrations for retailers and brands, has appointed Jerry Slater as VP of operations.

Slater will lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Meijer, the Grand Rapids, Mich.-based retailer that operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. In his new role, Slater is responsible for overseeing the company’s day-to-day operations and will be based in the Grand Rapids office.