Marketing Tactics

Yonkers, N.Y. -- Two-thirds of shoppers will spend the same amount of money (54%) or more money (12%) than they did last year. A new Consumer Reports poll also reveals that 33% will spend less money, similar to the 37% who said the same when asked last year.

Columbus, Ohio -- The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.

Unilever wants to sell its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature. The sale excludes TCB’s business in Africa.

Terms of the deal were not disclosed and it is expected to close in early December.

Dick’s Sporting Goods said marketing efforts, improved customer experience and selective pricing initiatives in the third quarter helped traffic which resulted in net sales of $1.4 billion for the quarter, an increase of 6.7% compared to the year-ago period.

Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.

The Limited will debut the Stylinity Style Stage, an omnichannel “selfie studio,” Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

Best Buy warned that its margins may take a hit this quarter in what is shaping up to be an extremely competitive environment, following third quarter results. The company posted a net income of $54 million for the quarter amid tight cost controls, compared to a net loss of $10 million during the same period a year earlier.

The chain posted revenue of $9.36 billion, which was flat with last year and below analyst expectations of $9.37 billion.

Dr. Pepper Snapple Group plans to distribute a growing line of all-natural, antioxidant-infused beverages.

Bai Brands, which makes the Bai 5 line, said the two companies have been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

Cincinnati — To supply families in need with fresh food this holiday season, Kroger customers and associates will be able to purchase pre-filled bags and boxes of food to be added to collection barrels.