Marketing Tactics

Kroger plans to open three new fuel center locations this week — in Abingdon, Virginia; Decatur, Georgia; and Louisville, Kentucky — that bring the company's fuel center locations total to 2,000.  

Kroger operates 1,275 supermarket fuel centers and 725 convenience stores with fuel. Combined, the company sells fuel in 37 states and is the third-largest owner-operator of fuel centers in the United States.

New York -- Lululemon Athletica signed leases to open two new stores in the Soho section of downtown Manhattan, including its first-ever freestanding store for men, The Real Deal reported.

The men’s store will be located at 127 Prince Street. The women’s store will take space at 125 Prince Street.

Lululemon is on track to open some 45 locations this year.

Omnichannel investments are driving solid top line growth at Pier 1 Imports but having the opposite effect on profits as the company transitions to an integrated digital business model.

Fort Worth, Texas -- Pier I on Wednesday reported income and sales that missed Wall Street forecasts. The retailer also detailed its online growth and omnichannel investments.
 
Pier I posted net income of $9.2 million for the second quarter ended August 30, 2014, down $17.8 million from the year ago period, amid continued investments in omnichannel growth and increased fulfillment costs.

Shopko plans to unveil the results of a partial store remodeling project in all of its 133 Shopko stores Sept. 18.

The remodel includes the removal of the stores' large glass jewelry cabinets to make shopping in the jewelry department more convenient and accessible to consumers. Customers will no longer have to wait for a store associate to unlock and remove jewelry items, but will be able to easily see, touch and try on jewelry pieces.

Firearm safety is taken seriously at outdoor retailer Gander Mountain where the company is giving away 50,000 trigger locks in a unique promotion.

The trigger lock giveaway is a significant commitment, considering the devices retail for $9.99, but the cost of goods could be more than offset by an increase in traffic ahead of the fall hunting season. The trigger lock giveaway begins this Friday September 17 and runs for three days to coincide with what the company is calling its biggest hunting sale of the year.

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

Wayne, N.J. -- Toys “R” Us and specialty retailer Claire’s have entered into a global partnership to open nearly 100 Claire’s in-store shops in Toys “R” Us locations across Europe, along with 12 U.S. locations, by year-end. The shops will feature an assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The rollout follows a successful pilot program in Europe.