Marketing Tactics

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

By Gary Lee, InReality

Leading commerce platform Shopify is gearing up for its fifth annual Build A Business competition, which it touts as the world's biggest entrepreneurial contest encouraging anyone with a great business idea to start selling.

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.
 
The grocery game is not for the faint of heart. It’s a crowded, complicated category, with players ranging from multi-national supermarket kings to ever-present local mom-and-pop markets. Operational nightmares include supplier management and famously miniscule margins. But it’s grocery’s unique complexities that have protected it from e-commerce.
 
Until now.
 

As part of its recent Fall Expo Event, Plug and Play, a Silicon Valley-based global investor and technology accelerator that specializes in growing tech startups, held a startup pitch competition with 19 companies that are part of its Brand and Retail Accelerator program.

Dole has teamed up with actress Ali Larter to introduce Dole Garden Soup, a premium line of packaged, ready-to-serve soups.

According to Dole, the line of soups — which is packaged in BPA-free boxes — has no preservatives or MSG, and is available in five low-fat, gluten-free and cholesterol-free varieties: Roasted Garlic Tomato Basil, Tomato Vegetable, Carrot Ginger, Southwestern Black Bean & Corn and Sweet Corn.

King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.

Boston – Lifecycle marketing technology provider QuickPivot has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform. QuickPivot offers a cross-channel marketing platform and marketing services that provide lead generation and nurturing, as well as closed sale, upsell and cross-sell.