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Marketing Tactics

  • Petco’s holiday appeal includes digital element

    Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

    Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

  • Barnes & Noble honoring veterans

    Barnes & Noble is giving thanks to veterans this holiday season with a one-day, in-store-only Veterans Day offer of 15% off Samsung Galaxy Tab 4 NOOK and NOOK GlowLight devices. 

    This offer is available to veterans, active duty military members and their families on Veterans Day, Tuesday, November 11, at all Barnes & Noble stores nationwide.

  • EBay launches interactive art auction promo

    San Jose, Calif. –- EBay is launching a collaboration with artist and illustrator Mario Wagner to create an interactive art installation in New York City. Titled Art For All, the installation celebrates the recent launch of EBay’s new live auctions experience, which makes a selection of art and collectibles from auction houses around the world available on EBay.   

  • Call for Entries: Chain Store Age’s Retail Store of the Year Design Competition

    New York --Chain Store Age invites retailers, design firms, architects and suppliers to submit entires for its 33rd annual Retail Store of the Year design competition. For more information and an entry form, click here.

  • Dollar General celebrates Veterans Day

    Dollar General will honor veterans and their families with a special 11% discount on all qualifying purchases, in-store and online, on Tuesday, November 11, 2014.

  • Interactive "Adventure to Santa" comes to GGP malls

    A one-of-a-kind interactive holiday adventure awaits families in several malls across the country. General Growth Properties (GGP) today unveiled Adventure to Santa, a DreamWorks DreamPlace holiday experience that starts with Shrek, ends with Santa and blends storytelling with cutting-edge technology.

  • RetailNext: Friday Halloween negatively affects Saturday store sales

  • Toys ‘R Us details holiday omnichannel moves; to open 5 p.m. Thanksgiving

    Wayne, N.J. – Toys ‘R Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.  
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