Marketing Tactics

The Houston suburb of Richmond is home to Sam’s Club’s 80th location in Texas following the opening of a new unit there on Thursday, Nov. 6.

Sam’s Club now operates 20 clubs in the sprawling Houston market and the 80 clubs the retailer operates in Texas account for more than 12% of the 643 Sam’s Clubs in operation nationwide as of September 30.

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

New York --Facebook, You Tube, Instagram and WeChat are the most important social media platforms, according to a new report by business intelligence company L2 Inc. The company's second annual Social Platforms Report, which assesses the social investment and performance of 382 brands across eight verticals and 17 platforms, finds that Facebook is the most dominant platform.

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

By Lindsay Carlson,  Adam Biegel and Kimyatta McClary, Alston & Bird LLP   Over the past 18 months, there has been a significant increase in litigation and enforcement activity concerning comparative price advertising in the retail industry. Companies can face substantial reputational and cost consequences if targeted, and should consider examining their price advertising models and prepare to defend these models.  

San Francisco -- Eight in ten Americans are likely to shop at local businesses during the upcoming holiday season, according to a 2014 nationwide Nielsen survey commissioned by Yelp. Nearly half (47%) plan to spend more than $100 at local businesses.