Marketing Tactics

The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

New York -- Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Aliso Viejo, Calif. — John Rockets has opened its first restaurant in Guarulhos, Brazil, a suburb of Sao Paulo. It is the brand’s 100th location outside of the United States.

Franchise partners Antonio Augusto Ribeiro de Souza and Nicolli Ciappina de Souza operate the restaurant at Shopping Internacional, a large retail center with 2.4 million visitors per month. The partners have committed to opening 29 additional restaurants in Brazil over the next 10 years.

By Gerard Loosschilder and Juan Tello, Skim

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

Chris Saridakis, president of eBay Enterprise, a division of eBay, has resigned for personal reasons, according to the company.

An external search will be conducted for a successor, the company said. Until the search is completed, Tobias Hartmann, VP, omnichannel operations and international, will serve as the company’s interim head.

Saridakis had served as president of eBay Enterprise since June 2011, following the company’s acquisition of GSI Commerce (renamed eBay Enterprise in 2013), where he was part of that company’s management team.

New York – Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.

Minneapolis -- Target Corp. will invest $5 million in a multi-year campaign to educate consumers about cybersecurity and the dangers of phishing scams.