Marketing Tactics

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
 

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

Boca Raton, Fla. – Polaroid is opening three locations of its Fotobar experiential retail concept in the Los Angeles area, with the first debuting Nov. 18 at Westfield Culver City. The 300-sq.-ft.micro-stores offer a cube shape and Polaroid Color Spectrum logo, and customers can take a seat at the Fotobar and transform their pictures instantly from their smartphone, Facebook or Instagram  into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other picture accessories.  

DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

SAN FRANCISCO — Gap Inc. is looking to make shopping as easy and convenient this holiday season– regardless of whether shoppers  prefer to shop online, in stores or on their  mobile device.  Plans include the launch of an online Wish List tool that allows shoppers to create a list of most-wanted items from across all five of the company’s brands: Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.

Austin, Texas - Deals2Buy, a U.S. product offers website, is launching a new site design that streamlines navigation. New features include responsive design, expiration countdown for deals, “hottest” and “newest” deal categories, improved navigation, and sharing of deals on social media.

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.  

Garden City, N.Y. - Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie. By integrating the Mobiquity Networks SDK with the Mobile Roadie platform, Mobile Roadie clients will have the ability to add beacon campaigns to their existing mobile marketing applications, and will be able to leverage Mobiquity Networks' public beacon network.