Marketing Tactics

Some of the biggest names in the retail industry have partnered with a new online shopping and fundraising platform called iMyne, which aims to make it easy for consumers to earn money and give to their favorite causes after shopping online.

Like other rewards sites, imyne.com gives shoppers the option of earning cash back. But it also allows them to send their cash back to charitable causes. Top retailers such as Nordstrom, Neiman Marcus, Target, Sears, Home Depot, Gap, Best Buy, Saks, Zappos and more have all signed up as retail partners.

BJ's Wholesale Club has introduced a Mastercard program that ups the ante in the wholesale club credit card category. The My BJ's Perks MasterCard will offer members 10 cents off per gallon of BJ's gas every day, up to 5% back on purchases in-club and at BJs.com, 2% back on eating out and non-BJ's gas purchases, and 1% back on purchases made everywhere else MasterCard is accepted.  

New York — BJ's Wholesale Club’s Mastercard program ups the ante in the wholesale club credit card category. The new My BJ's Perks MasterCard will offer members 10 cents off per gallon of BJ's gas, up to 5% back on purchases in-club and at BJs.com, 2% back on eating out and non-BJ's gas purchases, and 1% back on purchases made everywhere else MasterCard is accepted.    

Zappos.com says it will celebrate Thanksgiving and Black Friday weekend by donating 10 meals per order placed on Zappos.com in partnership with Feeding America, the leading domestic hunger-relief charity.

The company says the objective of its Fast, Free Giving effort is to give back this holiday season and for consumers to put their dollars behind more than just holiday gifts: to help those most in need, too.

New York — Most Americans won’t shop on either Black Friday or Cyber Monday this year. According to a new Bankrate.com survey of 1,000 consumers, only 28% of Americans plan to shop in a store on Black Friday.   

CINCINNATI - Americans are divided on the merits of shopping on Thanksgiving Day.  The latest LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers:  50% who say all-day shopping hours on Thanksgiving Day are a bad idea; 33% who say stores being open all day Thanksgiving is a great idea that provides more time for holiday gift shopping and 17% who can’t make up their mind.

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.