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Belk partners with HelloWorld on social campaign


Charlotte, N.C. - Belk has partnered with HelloWorld, Inc. (formerly ePrize) to create a campaign that allows consumers to submit a photo and brief description of a couple's love story for a chance to win a $20,000 event, like a wedding, and a private concert with singer Edwin McCain.

Live until Feb. 28, the Share Your Love Story campaign is located on a microsite that can be accessed via mobile, Facebook or desktop web, all with an identical site experience. Participants register on the microsite and then are asked to submit a photo and short description of their love story depicted in it for Belk’s online photo gallery. Photos can be selected from Instagram, Facebook, Flickr, or a mobile camera roll for easy uploading. Once submitted, participants are incentivized to share their entry on Twitter or via email to receive an additional entry into the sweepstakes.

In addition, seven participants will be chosen to win a $100 Belk gift card. Along with Share Your Love Story, Belk plans to launch other multichannel programs to promote its yearlong “Modern. Southern. Music.” campaign.

"Music is central to the southern lifestyle, and has a strong influence on fashion," said Jon Pollack, Belk's executive VP of marketing, sales promotion and e-commerce. "This campaign allows us to celebrate these moments with our customers and provide exclusive access to music partners that will create lasting memories."

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