Marketing Tactics

Year-over-year (YOY) retail dollar volume from Thanksgiving through Cyber Monday grew 5.3%, a decrease from last year’s growth of 7.4%, according to First Data 2014 SpendTrend Holiday Shopping Spend Analysis, which examined consumer spending from more than one million merchant locations over the five-day period.Similarly, retail transaction growth was 5.0% compared to 6.0% in 2013.  

A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

"Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.

British heritage brand Hunter sets the stage for global expansion with a flagship that offers a modern take on British countryside icons.

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Kroger is highlighting its efforts to fight the U.S. obesity epidemic at a nutrition forum in Italy this month.

Surrey, Canada - Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. The center retained 3 Tier Logic, a wholly-owned subsidiary of 3TL Technologies, to use its Platform3 technologies to drive consumer foot traffic, gather in-depth data about shoppers, and increase social media engagement.  

Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

The retailer said its sales between Thanksgiving and Cyber Monday increased 23 percent compared to the same period the prior year. In addition to new customers, the increase was driven by an 8 percent increase in average individual order size. Cyber Monday sales increased 24 percent while Thanksgiving day saw the largest gain, up 38 percent off of a smaller initial base than Cyber Monday.

Meijer is responding to a need from food pantries for nutrition education resources by publishing a cookbook that features recipes using ingredients frequently found in food pantries.

The retailer has distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest. During the holiday season, food banks see a tremendous increase in demand of free meals per day.