Marketing Tactics

The buzz and hype surrounding 3D printing can make it hard to separate fact from fiction, but one thing is for sure: 3D printing has the potential to transform shopper expectations and retail supply chains.

Ebates has enlisted Epsilon, an Alliance Data (ADS) company, to help the leading online cash back shopping platform enhance its global email marketing services.

Per the multiyear agreement, Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com and Pushpins.

Belk is gearing up for its bi-annual Kidfest in-store event Saturday, March 29, from noon–3 p.m. at all locations.

It's an innovative way for the Charlotte, N.C.-based department store, which operates 299 locations in 16 Southern states, generate customer traffic, not to mention buzz among shoppers as moms talk about their kids being in the show.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

Matthews, N.C. -- Family Dollar Stores Inc. has joined EPA’s Energy Star program as an Energy Star partner. Through its voluntary partnership with the U.S. Environmental Protection Agency’s Energy Star Program, Family Dollar will work to improve energy efficiency and sustainability and reduce greenhouse gas emissions through a strategic, corporate energy management program that will help preserve the environment for future generations.

Boston -- Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday. Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration compared to January 2013.

Coupons.com has gone public. The digital promotional platform has priced its initial public offering of 10,500,000 shares of common stock at $16 per share, which is above the reported expected range of $12 to $14.

Coupons.com has also granted the underwriters an option to purchase up to an additional 1,575,000 shares. Shares are expected to begin trading on the New York Stock Exchange today under ticker symbol "COUP."

Goldman, Sachs & Co., Allen & Company LLC, BofA Merrill Lynch and RBC Capital Markets LLC are acting as bookrunners.

Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.

Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration compared to January 2013.

Air Wick has launched a Familiar Favorites collection, which is inspired by the scents of brands like Snuggle, Cinnabon and Baby Magic.

"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tiziano, senior brand manager, Reckitt Benckiser. "We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

Charles W. H. Matthaei, chairman at Roman Meal Company, died Feb. 26. Matthaei headed the family-owned company for nearly 70 years.