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Marketing Tactics

  • Sam’s Club takes on travel with new app

    Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

    Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

  • Salesforce: Consumers still like email

      San Francisco – Although email is at the point it’s often considered a “legacy” technology, a slight majority of consumers still prefer it for holiday communication from retailers. According to a new consumer survey from Salesforce, 53% of respondents said that email is their preferred communication channel during the holidays.  

  • Aeropostale posts loss for 8th straight quarter

    Challenging times continue for teen retailer Aeropostale, as an 11 percent drop in same-store sales leads the company to report its eighth straight quarterly loss.

    The retailer also said it would close 75 stores in the fourth quarter.

  • Strong Holiday Season Likely for Retailers

    By Bruce Schanzer and Jennifer Bitterman

  • Lululemon opens West Coast flagship

    New York - Lululemon on Thursday will open  a 5,766-sq.-ft. flagship at Third Street Promenade in Santa Monica, Calif..  The visual centerpiece of the store is an intricately-laid domed mosaic ceiling—in a vibrant blue hue—that reads, "Breath deep & appreciate the moment."   The storefront boasts a colorful, two-story, illuminated glass corner.

  • comScore: Desktop Cyber Monday sales pass $2 billion

    Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

  • Study – Omnichannel retailers win Cyber Week; growing demand for in-store pickup

    San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

  • Something’s cooking at Barnes & Noble

    The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

    Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

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