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Air Wick launches new line that smells familiar


Air Wick has launched a Familiar Favorites collection, which is inspired by the scents of brands like Snuggle, Cinnabon and Baby Magic.

"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tiziano, senior brand manager, Reckitt Benckiser. "We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

The fragrances in the collection include:

  • Snuggle Fresh Linen, a unique blend of clean laundry and white flowers, which evokes the fresh linen scent from Snuggle

  • Cinnabon Classic Cinnamon Roll, which features the aroma of Cinnabon's freshly baked, cinnamon confections

  • Baby Magic Clean Baby, a clean scent featuring touches of baby powder and spring blossoms

The Familiar Favorites Collection, available now, retails for $3.75 to $5.99 and includes Air Wick Scented Oils and Air Wick Freshmatic Automatic Spray refills.

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