Marketing Tactics

Ottawa, Canada -- Well-executed dynamic pricing strategies, such as those deployed by Amazon and Overstock, led to higher sales during the 2013 holiday season as opposed to all-season discounting and other strategies. In its “Retail’s 2013 Holiday Winners and Losers” report, pricing intelligence vendor 360pi rated retailers’ overall financial performance for the 2013 fourth quarter on a scale from +5 (above expectations/excellent) to -5 (below expectations/very poor) based on third-party financial analysts’ overall assessments.

By Mark Ledbetter, Global VP Retail Strategy, SAP

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.

As a category of shopping center, open-air centers have been evolving ever since the days they were called lifestyle centers. New categories of tenants have evolved, along with new ways of creating compelling tenant mixes and environments. We asked three open-air owners to tell us about current and possible future directions that evolution may take.

The companies are San Diego-based American Assets Trust; Irvine Co. Retail Properties in Irvine, Calif.; and Columbus, Ohio-based Glimcher Realty Trust. Here’s what they had to say.

A survey of 87 retailers conducted by Pacific Gas & Electric found many are unhappy with their lighting and are considering LED lighting to save energy. But, at the same time, they lack sufficient information to evaluate products.

New York -- As technology transforms multichannel retail into hyper-channel, “always-on” retailing, chains must emotionally connect with consumers as never before, according to Joseph Bona. Bona, president of branded environments for New York City-based brand agency/retail design firm CBX, is one of the featured speakers at Chain Store Age’s upcoming 50th annual SPECS conference,  March 9 -12, Grapevine, Texas.

Founded as a “cook your own steak” restaurant in an abandoned gas station in 1974, Quaker Steak & Lube has evolved into one of the nation’s most up-and-coming casual-dining chains, renowned for its award-winning chicken wings and flavorful — make that hot — sauces. But as much as the food offerings have changed at “The Lube,” the brand remains true to its gas station and vintage car-loving roots.

Fort Worth, Texas -- RadioShack Corp. said it plans to close up to 1,100 stores, approximately one-fifth of its total, and also announced a disappointing holiday season and a wider quarterly loss. The shutterings will leave the chain, whose turnaround appears to be still far off, with over 4,000 locations, including more than 900 dealer franchise locations.

A 19% fourth-quarter same-store sales decline and a steep decline in profitability prompted RadioShack to announce the closure of 1,100 stores while CEO Joseph Magnacca maintained the retailer’s brand equity remains strong and a profitability plan is in place.

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013. Home Depot doubled its page count and slightly decreased ads per page, leading to longer, slightly less dense circulars. Despite this, Home Depot still ran less than a quarter of the number of pages that Lowe’s ran, largely due to Lowe’s running three circulars to Home Depot’s one.