Skip to main content

Marketing Tactics

  • Target turns stores into mobile game for the holidays—with help from Google


    Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

  • Holiday shopping just one big video game at Target

    Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

    Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

  • Watch out Starbucks—Martha Stewart to open a cofffe shop

    NEW YORK - Lifestyle guru Martha Stewart plans to open a coffee shop in New York.  

    A spokeswoman for Martha Stewart confirmed Wednesday that plans are in place for the company to open a New York coffee shop. She declined to offer more details, such as when it will open.  

    The shop will be located in Manhattan’s Chelsea neighborhood, the Associated Press reported, in the same building where Stewart’s company— Martha Stewart Living Omnimedia Inc.—is based holds the company's headquarters.

  • Kantar Retail: Black Friday diluted as promotional activity timeline expands

    Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.

    In other results, 65%  of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.

  • Take that Amazon: TGI Fridays deploys in-store “Mobile Mistletoe” drones

     

  • Cost Plus invites customers for tea

    Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

  • Five Brands to Watch in 2015

    Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”

  • Strong Holiday Season Likely for Retailers

    By Bruce Schanzer and Jennifer Bitterman

X
This ad will auto-close in 10 seconds