Belk issues open call to local kids for fashion show

Belk is gearing up for its bi-annual Kidfest in-store event Saturday, March 29, from noon–3 p.m. at all locations.



It's an innovative way for the Charlotte, N.C.-based department store, which operates 299 locations in 16 Southern states, generate customer traffic, not to mention buzz among shoppers as moms talk about their kids being in the show.



The event includes runway fashion shows featuring local children modeling Belk’s latest fashion offerings for kids. Other activities and entertainment will include refreshments, music, games, face painting, balloons and prizes, depending on location.



Parents and legal guardians interested in having their children ages 4–12 participate as models in the KidFest fashion show in their community should contact their local Belk store now to register and obtain more information. Participating kids will receive 15% off any purchase in the children’s department. Customers can save up to 40% off the entire stock of kids apparel during the event, excluding designer collections.