Sports Sponsorships

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.

The PGA TOUR Superstore only operates 22 locations but it just signed a deal with the Golf Channel that should do wonders for brand awareness in a category that has proven challenging for mass market retailers.

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.

Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

New York -- Bloomingdale’s is celebrating the National Basketball Association’s (NBA) 64th NBA All-Star Game in a big way with 16 basketball-inspired in-store pop-up shops filled with NBA team and All-Star merchandise.

Ace Hardware is set to launch a “Free Store Pickup” program this April and has chosen PGA tour player Hunter Mahan to serve as pitchman for the omnichannel initiative.

The deal with six-time winner Mahan marks the first time the nation’s largest hardware cooperative has teamed with a professional athlete on an endorsement deal.

Basketball season is just now getting underway but next spring when top high school teams square off at a tournament in New York Dick’s Sporting Goods will be there as title sponsor of the event.

For the second consecutive year, Dicks will serve as title sponsor of the event to be held April 2-4, 2015 and televised on ESPN networks.