Sports Sponsorships

The sweet smell of barbeque will be in the air of central Florida later this month when Sam’s Club kicks of its fifth annual National BBQ Tour with prizes totaling $500,000 and participation from 700 teams.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

Indianapolis - The Finish Line Inc. is running an omnichannel promotion linked to the upcoming pro basketball all-star weekend in New York City. Finish Line collaborated with Under Armour, pro basketball star Stephen Curry and several key influencers within the basketball marketplace to host a contest surrounding the new Curry 1 product launch on Feb. 13.

Free stuff and flexible employment opportunities for athletes are key elements of Dick’s Sporting Goods first ever partnership with the U.S. Olympic Committee.

The 2016 Summer Games will be held in Brazil in 2016 and to help athletes prepare Dick’s said it would offer jobs and equipment donations at U.S. Olympic training centers.

Pittsburgh -- In a first for Dick’s Sporting Goods, the retailer said it will serve as the official sporting goods retail sponsor to the United States Olympic Committee (USOC) and Team USA., as it prepares for the 2016 Summer Games, which will be held in Brazil.

Dick’s will focus on supporting U.S. Olympic and Paralympic hopefuls with jobs and equipment.

Academy Sports + Outdoors plans to make a splash in Orlando this spring with the simultaneous opening of four stores.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season. Academy Sports + Outdoors will be the official sporting goods retailer of the Orlando City Soccer Club. 

New York -- Academy Sports + Outdoors will celebrate the simultaneous opening of four stores in the Orlando, Florida, area in March.

The new stores will be located in Kissimmee, Waterford, Lake Mary and Melbourne and will open simultaneously at 8:30 a.m. on March 6. The openings mark the Katy, Texas-based company’s furthest expansion eastward to date.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season.  

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.