Sports Sponsorships

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”
 

Merrimack, N.H. – Brookstone has named Blue Wolf Communications as an agency for public relations, social media and event marketing.

The relationship launches with major initiatives for the 2014 holiday season, the announcement of high-profile spokespeople, the introduction of many new products, and high-impact events for fall and winter.

Campbell’s Chunky soup, the official soup sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.

New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.

The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. McDonald's customers can use QR codes on McDonald's medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.

Customers can also use QR codes on McDonald's medium fries to access the McDonald's Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

As Little League Baseball and Softball turns 75, the Heinz has been named the league’s official condiment and will play a role in upcoming events.

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

A new partnership with Hendrick Motorsports has 3M off to the races. The company has signed a three-year contract to become the primary sponsor of NASCASR driver Jeff Gordon’s No. 24 car, starting in 2015.
 
The brand will use its sponsorship — which includes 11 Sprint Cup races every year — in product launches and promotions.
 

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
 
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.