Sports Sponsorships

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

Toilet paper company Scott is offering two customers the opportunity to win $25,000 bathroom makeovers. The company’s “Pic to Win” sweepstakes is also the brand’s first time partnering with AJ Allmendinger, who drives Scott’s number 47 car for NASCAR.
 
Contestants enter the sweepstakes by taking a photo of their bathroom that needs a makeover and uploading it to Scott’s contest picture gallery. Eight contestants who don’t win the grand prizes will win pit-level tickets to see a NASCAR race
 

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

New Orleans Saints quarterback and Texas native Drew Brees will become mayor for the day of Comfort, Texas, on July 23 when the small town is temporarily renamed Advanced Comfort as part of a promotion for a new line of Wrangler jeans.

In celebration of the launch, Wrangler will kick off a community-based initiative striving to improve towns across America that begins on Wednesday, July 23, when the town of Comfort is renamed Advanced Comfort for six months.

Katy, Texas - Academy Sports + Outdoors announced a third planned Louisville-area store, in Elizabethtown, Kentucky, scheduled to open in 2015. Academy previously announced stores opening in Louisville and Middletown, which will both open prior to the 2014 holiday season.

All three locations were developed in partnership with GBT Realty Corporation. Academy Sports + Outdoors also announced new multi-year partnerships with both the University of Louisville Cardinals and also the University of Kentucky Wildcats.

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

The Walmart NW Arkansas Championship presented by P&G is underway at the Pinnacle Country Club and as has been the case in years past the LPGA golf tournament is accompanied by numerous charitable donations.