Sports Sponsorships

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

The Houston suburb of Richmond is home to Sam’s Club’s 80th location in Texas following the opening of a new unit there on Thursday, Nov. 6.

Sam’s Club now operates 20 clubs in the sprawling Houston market and the 80 clubs the retailer operates in Texas account for more than 12% of the 643 Sam’s Clubs in operation nationwide as of September 30.

Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.

Two acquisitions in two years blended with organic growth have allowed Boot Barn to nearly double in size and lay claim to being America’s largest western and work wear retailer.

Tractor Supply with its more than 1,300 stores and Walmart might dispute that assertion — depending how western and work wear are defined — but there is no denying that Boot Barn is a retailer on the move with backing from growth oriented private equity owners.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”
 

Merrimack, N.H. – Brookstone has named Blue Wolf Communications as an agency for public relations, social media and event marketing.

The relationship launches with major initiatives for the 2014 holiday season, the announcement of high-profile spokespeople, the introduction of many new products, and high-impact events for fall and winter.