Loyalty Marketing

Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

Bronto Software has released the 2015 version of its popular Holiday Resource Center to help retailers optimize marketing strategies and drive sale growth.

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.