Loyalty Marketing

Bellevue, Wash. – Thrift shop customers appreciate the deep savings, but most of them do not shop out of necessity.

According to a new survey of 1,001 U.S. adults from the Savers thrift shop chain, 76% of Americans are choosing thrift with the top two reasons being that it’s cost-effective and feels like a treasure hunt. The new data about Americans’ shopping behaviors also highlights:  

• 77% agree that it’s important that they get a good deal or value on the items they buy.

Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.

An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.

Rue21 inc. is launching an unconventional philanthropy initiative designed to resonate with the retailer's target market.

Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.

After 20 years of focusing on just five states in the Midwest, Meijer is continuing an estimated $750 million investment in its sixth state -- Wisconsin -- with the opening of two more stores in Wauwatosa and Oak Creek.

Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Pittsburgh – Who said women don’t like sports? Dick’s Sporting Goods certainly never said so.

Dick’s is launching Chelsea Collective, a specialty women's fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, Virginia at Tysons Corner Center and Pittsburgh at Ross Park Mall.