Loyalty Marketing

Rite Aid stores are hoping to attract more back-to-school shoppers with a new assortment of supplies, including affordable electronics and dorm room decor.

“We know that students and parents are looking for a stress-free and seamless transition as summer winds down and the new school year starts,” said Tony Montini, Rite Aid executive vice president of merchandising. “With our 4,600 convenient locations, large assortment of products and great prices, our customers will find everything they need to succeed and stand out this school year.”

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.   

Seattle – Starbucks Corp. is snubbing Uber in new extension of its loyalty program. Starbucks is partnering with rival online transportation service Lyft to offer Lyft drivers and passengers the chance to earn points in its loyalty program.  

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

In a classic case of “if you can’t beat ‘em, join ‘em,” Neiman Marcus is deepening its relationship with an organization that could be viewed as a competitor.

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

LIDS Sports Group has selected a new charity partner that may resonate with many of its customers.

The company's philanthropic arm, LIDS Foundation, has named Our Military Kids as it 2015 national partner. The foundation presented a check of $200,000 to Our Military Kids to help sustain its efforts in keeping military children engaged in athletic, fine arts and tutoring programs.