Lands’ End puts its stamp on holiday sales
To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.
Each Monday through Dec. 22, Lands' End will post a photo or video of a three-lettered monogram on Twitter (@LandsEndPR & @LandsEnd), Facebook (facebook.com/landsend) and Instagram (@LandsEnd_PR & @LandsEnd). The lucky-named individuals whose personal initials match the posted monogram in any order can enter at landsend.com/monogrammonday within 24 hours. All entries matching the monogram will be collected and one winner will be chosen at random to win a $1,000 Lands' End gift card each week.
"Monogramming at Lands' End is our specialty and we love to see how creative our customers and employees can be with thread colors, phrases and words that help to uniquely personalize everything from cashmere sweaters, down vests, canvas totes and fleece throws to even slippers and socks," said Steve Rado, SVP and chief marketing officer at Lands' End. "We thought we'd join in the fun this season by offering a fun, engaging campaign focusing on monogramming. So, check with us each Monday to see if your initials match."
At Lands' End, monogramming costs $6 per monogram and $10 on most luggage, towel, and sheet sets. Most items can accommodate a monogram of up to 10 characters on one line. Some items, like baby blankets, can accommodate a monogram of up to 15 characters on up to 3 lines.
Lands' End Inc. is a multi-channel retailer of casual clothing, accessories, footwear and home products primarily at Lands' End Shops at Sears® and standalone Lands' End Inlet® Stores.