Loyalty Marketing

New York -- Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it.

As retailers feel pressured to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to hit the books.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

New York — Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

The beauty giant will test a beauty subscription service, called Play! By Sephora, in Boston, Cincinnati, and Columbus, Ohio,  in September, reports Women’s Wear Daily, with additional markets to be added in 2016.

A Northern California mountaintop retreat was the perfect venue for the nation’s largest arts and crafts retailer to host the inaugural Michaels Makers Summit.

The recent event was intended to serve as a community-building event for the a group of approximately 50 DIY and lifestyle bloggers who comprise the Michaels Makers community.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

Bellevue, Wash. – Thrift shop customers appreciate the deep savings, but most of them do not shop out of necessity.

According to a new survey of 1,001 U.S. adults from the Savers thrift shop chain, 76% of Americans are choosing thrift with the top two reasons being that it’s cost-effective and feels like a treasure hunt. The new data about Americans’ shopping behaviors also highlights:  

• 77% agree that it’s important that they get a good deal or value on the items they buy.