Black Friday beats Thanksgiving on social media

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

The Saturday after Thanksgiving saw a drop to about 606,000 holiday shopping social posts.

Other notable trends included:

• 
  Women represented a majority of holiday shopping posters each day, averaging around 60% of the total and peaking at 65% on Wednesday.


• 
  Key topics by day were Cyber Monday, with 50,000 posts on Wednesday, Black Friday with 457,000 posts on Thanksgiving Day, Black Friday brawls with 63,000 mentions on Friday, and Cyber Monday with 61,000 mentions on Saturday.


• 
  Kohl’s was most-mentioned brand every day except Saturday, when Apple was the most-mentioned brand in anticipation of Cyber Monday.


• 
  #blackfriday was the top holiday shopping hashtag on all four days, including the Saturday after Black Friday.