Digital Marketing

HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

SAN MATEO, Calif. — New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. The data also revealed different ways in which men and women interact and connect with retailers, which may be useful as retailers plan their holiday marketing campaigns.

By Liana Hill, [email protected]

NEW YORK  — Classified Cosmetics announced that it has launched a line of aerobrush products at select Walmart stores and Walmart.com.

The Aero Minerale line at Walmart  includes a 5-in-1-makeup primer that preps the brows, lids, lashes, face and lips with a quick 2-second spray. According to the company, the Aero Minerale Hydrating Mineral Primer can also transform any powdered shadow into a dramatic, versatile cream.

South Plainfield, N.J. -- Global Bay Mobile Technologies, a provider of mobile retail software, announced the deployment of its iPad Retailing solution in 300 Pacific Sunwear stores nationwide. The chain plans to implement the solution in an additional 100 stores by yearend.

By Jeff Weidauer, [email protected]

GRAND RAPIDS, Mich. — Meijer and Dr. Pepper announced that they are often students the  chance to turn those awkward photos into money for college. Through August 27 participants can go to the Meijer Facebook page and upload their photos for a chance to win free tuition for a year (maximum value $20,000).