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Penneys hires former Best Buy marketing exec


PLANO, Texas Former Best Buy marketing executive, Ruby Anik, has joined JCPenney as senior vp and director of brand marketing, effective Nov. 26, the company announced today. In her new position, Anik will oversee the development and execution of the company’s brand marketing strategy.

As senior vp of marketing communications and business operations for Best Buy, Anik directed all marketing communications disciplines for the Best Buy enterprise including brand public relations, internal communications, and event marketing as well as advertising strategy, advertising spending, and creative development and execution throughout North America. She also led Best Buy’s in-house agency, Best Buy Advertising (BBA). Anik joined Best Buy in 2000 as vice president of media and assumed full advertising responsibilities in 2002.

Before joining Best Buy, Anik served as director of advertising and media for The Pillsbury Company, where she had strategic control over the media budget and responsibility for all media research, strategy, planning and execution for three years.

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