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Digital Marketing

  • Family Dollar hits a major milestone

    MEMPHIS, Tenn. — Family Dollar opened its 7,000th store Thursday, further cementing the dollar-store channel as an area of rapid growth.

    The store is located in Memphis, Tenn., and features a green building design and a spacious layout for an optimal shopping experience, the company reported. 

    To commemorate the opening of its 7,000th store in Memphis, Family Dollar completed the celebration with the $7,000 donation to the Mid-South Food Bank, along with cans of food donated by members of the local community. 

  • Apparel big ticket for BTS, Sears finds

    HOFFMAN ESTATES, Ill. — Parents will spend more on apparel for this school year versus last year, a new survey from Sears and BlogHer, a network of women social media leaders, revealed. 

  • 77kids by american eagle extends partnership with DMX

    Austin, Texas -- DMX said Thursday it has extended its partnership with 77kids by american eagle.

  • Kmart says hola to Hispanic marketing

    HOFFMAN ESTATES, Ill. — Sears Holdings continues its efforts to reach more Hispanic consumers with the announcement that its Kmart brand has launched a Spanish-language miniseries on YouTube.

  • The hits keep coming for Macy’s

    NEW YORK — Macy’s chairman, president and CEO is walking on air these days as the nation’s leading department store chain continues to deliver impressive results amid a recessionary economy that has other operators floundering for sales.

  • HSN wants customers to 'like' its products

    ST. PETERSBURG, Fla. — HSN announced that it has launched a new campaign inviting customers to determine what products are featured in its new specialty More to Like" online store, found at HSN.com/like. Products are determined based on "likes" on the HSN.com, HSN Mobile or HSN's Facebook page.

  • Winn-Dixie hits the gas on fuelperks! expansion

    TAMPA, Fla.— Winn-Dixie Stores announced that beginning Tuesday, guests using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer’s 95 stores in the Tampa/St. Petersburg, Tallahassee, Gainesville, Fla., Albany and Columbus, Ga. areas, can earn significant fuel discounts at participating Shell stations. The savings are part of Winn-Dixie’s fuelperks! Rewards Program.

  • American Apparel expands agreement with U.K. website ASOS

    Los Angeles -- American Apparel announced the extension of its partnership with ASOS. The U.K.-based fashion site, which has more than 3.7 million members, has expanded its buy of American Apparel products based on a 100% sell-through rate of a test buy earlier this year.

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