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Digital Marketing

  • Multichannel Integrated Marketing Best Practices for Retailers

    By Jeff Weidauer, [email protected]

  • M-Commerce Outlook Mobile sales expected to hit $31 billion by 2016

  • Turn those awkward photos into college cash from Meijer

    GRAND RAPIDS, Mich. — Meijer and Dr. Pepper announced that they are often students the  chance to turn those awkward photos into money for college. Through August 27 participants can go to the Meijer Facebook page and upload their photos for a chance to win free tuition for a year (maximum value $20,000). 

  • Lowe's adds Spanish language Web option

    Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.

  • NRF survey: Back-to-school shoppers using smartphones and tablets

    Washington, D.C. -- A survey released Thursday by the National Retail Federation found that nearly one third of tablet owners will use the device to purchase back-to-school items.

    According to NRF’s 2011 Back-to-School and College surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information, and even make purchases.

  • Forest City teams with FaceCake on 3D virtual dressing room

    Cleveland -- Forest City Commercial Management, in partnership with FaceCake Marketing Technologies, said it is previewing a new technology at three of its California shopping centers that allows mall shoppers to try on a vast inventory of clothing and accessories from multiple stores via the first full-motion, 3D, real-time virtual dressing room.

  • Profits trend lower at Urban Outfitters

    PHILADELPHIA — Urban Outfitters, which caters to a clientele with a unique and forward-looking approach to fashion and lifestyle merchandise, missed the mark during the second quarter, reporting a 21% profit decline and a same-store sales slip of 2%.

    The company reported that earnings for the quarter were $56.7 million compared $71.7 million a year earlier. The company blamed increased expenses related to investments in e-commerce, retail catalogs and technology for the performance slip.

  • Office Depot launches mobile back-to-school promotion

    New York City -- Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

    The campaign offers back-to-school shoppers the opportunity to save through in-store mobile gift card giveaways and other discounts.

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