iBiquity relaunches HD Radio learning site

Columbia iBiquity Digital, developer of digital HD Radio Technology, has relaunched its retail sales training Web site, www.hdradiouniversity.com, to educate retail sales people currently selling HD Radio products across the United States.

“The HD Radio category, which now includes a comprehensive listing of all HD Radio products, offers a huge new sales tool for retailers,” said Bernie Sapienza, vp of retail business development for  iBiquity Digital. “We have designed HD Radio University to be a straight forward, efficient approach to helping salespeople stay up-to-date on new products and maximize their sales. We intend to work closely with our licensee partners and retail partners, frequently updating the site according to their needs."

According to iBiquity, the new site  covers the basics of HD Radio Technology as well as new advanced features such as the recently announced iPod iTunes Tagging for HD Radio Technology. It includes tips for bringing the features and benefits of the category to the consumer’s attention.HDRadioUniversity.com will add specific product feature details on a SKU-by-SKU basis. Further, the site will be continually updated to capture new developments in HD Radio Technology and HD Radio broadcasting.