Tesco launches fashion networking site

LONDON Tesco has jumped on the social networking bandwagon with the launch of "fashionfile," an online community that enables fashionistas to customize, store and share fashion tips with others.

According to reports, the actual social networking aspect of the program will be available in late November, when users will be able to share tips with friends via the site. Until then, users can upload pictures and information to their personal fashionfile page, which they can view on demand.

In order to promote its new fashion initiative, Tesco is offering vouchers to be used in stores to those who sign up for the program and recommend it to their friends.