Digital Marketing

ROCHESTER, N.Y. — Eastman Kodak Company announced that it had entered into an exclusive offering with HSN to sell the Kodak Easyshare Touch M5370 Digital Camera on Sept. 4 to celebrate 100 Million cameras sold over the last fifteen years.  The camera was available at a special price on HSN for $149.95 including free shipping through Sunday, Sept. 4.  

Los Angeles -- A report released Tuesday by commercial real estate firm C.B. Richard Ellis said that 59% of U.S. retailers plan to open more stores due to the attractive rental rates available in the current market environment.

NEW YORK  — Spanish retailer Zara is giving consumers greater access to its European style with the launch of its first U.S. e-commerce site. 

WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

HOFFMAN ESTATES, Ill. — Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

Tarrytown, N.Y. -- DLC Management Corp, a national owner and operator of open-air shopping centers, announces Wednesday the launch of a new social media initiative that includes both business-to-business and business-to-consumer social networks.

New York City -- Barnes & Noble said Tuesday it narrowed its net loss in its fiscal first quarter as sales of its Nook e-book reader and e-books helped offset lower physical book sales. The chain, which recently received a $204 million investment from former suitor Liberty Media, said sales of Nooks, e-books and magazines and other digital content and accessories, rose 140% to $227 million during the quarter.

San Francisco -- Gap announced Monday that it will open its first Banana Republic store in France in Paris in early December. The 15,952-sq.-ft. store will be located on Avenue des Champs Élysées, one of the most popular international shopping destinations in the world.

“Following the success of our London and Milan openings, we are delighted to bring Banana Republic to Paris and take another exciting step in our international growth strategy,” said Stephen Sunnucks, president, International, Gap.