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Digital Marketing

  • Target brings back summer 'Black Friday' sale

    MINNEAPOLIS — Target is once again bringing Black Friday to the summer, this year expanding the sale to two full days, July 20 to 21. Target will also hold its first-ever Summer Cyber Week sale from July 22 to 28, featuring daily deals on Target.com for must-have products such as electronics, apparel, baby gear and more.

  • Clorox targets Hispanic market with new cleaning line

    OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.

  • IBM study: Sales from mobile devices up 15% in Q2; social shopping drops

    Armonk, N.Y. -- Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

    The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15% growth in sales from mobile devices but saw a 20% decline in sales traced to social media based on a much smaller base over this three-month period.

  • ChannelAdvisor to provide holiday e-commerce insights on webinar

    RESEARCH TRIANGLE PARK, N.C. — Global e-commerce software provider ChannelAdvisor is hosting a webinar to help retailers prepare their e-commerce operations for the upcoming holiday season.

    Hosted by ChannelAdvisor CEO Scot Wingo, the webinar, titled "The Top Ten Essential Holida To-Dos for Online Retailers," will offer retailers 10 must-dos in order to capitalize on increased online shopping during the holiday months.

  • Catalina report: Simple demographic targeting on national advertising misses the mark

    New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

  • Wounded Warriors are winners with Acosta initiative

    The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

  • Meijer tests toy contest for holidays

    Two U.S. toy companies have a shot at exclusive distribution with Meijer this holiday season thanks to a innovative contest announced Monday.

    The retailer unveiled details of the Meijer Next Great Toymaker contest designed to give two small U.S. toymakers the chance to have their toy receive exclusive distribution on Meijer.com this holiday season.

  • From Online to In-Store: Piperlime and the E-Commerce Expansion Into Brick-and-Mortar

    By Dr. Gary Edwards, Empathica

    Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.

    Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?

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