JCPenney launches American Living, Rascall Flatts campaign

PLANO, Texas JCPenney announced the launch of an integrated marketing campaign supporting the company’s official sponsorship of the “Rascal Flatts American Living Unstoppable Tour.” Kicking off on June 5, the nationwide tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts.

“With its fresh take on classic style and impeccable quality at affordable prices, American Living has gained wide customer acceptance since its launch, quickly becoming a powerful lifestyle brand that truly differentiates JCPenney in the retail marketplace,” said Ken Hicks, president and chief merchandising officer for JCPenney.

The campaign will include television, in-store and online components featuring Rascall Flatts band members.