Bell adds digital signage for POP displays

Montreal Bell, a Canadian communications company that operates a chain of retail stores, added software that is powering digital point-of-purchase displays at select locations.

After reviewing software options from a variety of technology providers, the telecom retailer chose to add software from Omnivex, Toronto, to manage content featured on digital signage.

Bell uses digital displays to inform its consumers about products and services, as well as to reinforce brand awareness.

“Bell aims to simplify the decision making for our customers,” said Jackie Foo, Bell’s VP stores. “Digital signage is an excellent part of this approach as it helps provide enhanced information to shoppers.”

By merging the new software with its digital displays, Bell is on its way to providing a more interactive experience. The company is using the Omnivex application to create messaging that will allow shoppers to educate themselves on merchandise components and characteristics, compare products and make a purchase decision at their own pace.