Hakes appointed chief marketing officer of AMC

ATLANTA William Hakes was named the chief marketing officer of AMC, the parent company of AmericasMart Atlanta.

According to reports, Hakes will be responsible for the full integration of electronic and conventional marketing programming across all of AMC’s business lines, primarily within the company’s AmericasMart flagship brand.

The company said that the creation of the chief marketing officer position and Hakes’ appointment to that office signals an emerging AMC business strategy designed to accelerate its momentum in the international trade mart/trade show arena.

“This is another critical step in the expansion of our senior leadership team, and it fits well with our global growth strategy,” said Jeffrey Portman, AMC’s president and chief operating officer.