Target engages online community in its charitable donations

Minneapolis Target is taking its charity-giving digital with the official launch of Bullseye Gives, a two-week-long giving campaign on its Facebook page that will run from May 10 through May 25.

Target is asking all Facebook members to visit facebook.com/Target to make a choice and decide how 10 national charities will receive a portion of Target's estimated $3 million in weekly charitable giving. The charities range from the American Red Cross to the Breast Cancer Research Foundation.

All votes and dollars allocated will be updated in real time on the Target Facebook page at facebook.com/Target throughout the course of the contest. Site visitors can vote once per day, every day, throughout the contest. The final charitable donation allocations per charity will be announced on May 26.

As an additional service to participants through the Bullseye Gives program, Target will also help to connect voters with service and volunteer opportunities in their local communities.