Digital Marketing

Palo Alto, Calif. -- Mobile retail navigation service aisle411 said Tuesday that it is rolling out its virtual mapping and navigation smartphone app for use in Walgreens’ 7,907 drug stores nationwide.

The service will allow Walgreens shoppers to use their smartphones to view maps of any Walgreens store and to locate products down to a particular section of each aisle.

Walgreens is the first national retailer with all of its stores mapped in a mobile application.

NEW YORK — eBay's latest move to brand itself as more than just an online auction site, involves the launch of an exclusive designer collection for the holiday season. The company has partnered with designers Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi for an original, limited-edition gift collection of men’s and women’s apparel, jewelry, travel and electronics accessories and home décor.

Miami -- Mobile coupon application provider Geopon said Tuesday that it has collaborated with mall owner Westfield to debut an Android app that combines geo-targeted coupons with electronic reward programs and payment processing.
 
The new app launched Tuesday in the South Florida market and, said Geopon, will soon be joined by the iPhone, which is currently in beta testing.

The entire platform will be unveiled on Sept. 6 at the Westfield Broward Mall, in Plantation, Fla.

New York -- Virgin Mobile will open a flagship on Thursday in Chicago, the New York Times reported. The wireless company, which is owned by Sprint, hopes to build awareness of its brand by redefining the relationship between the customer and the carrier, according to the report.

OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.

Armonk, N.Y. -- Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15% growth in sales from mobile devices but saw a 20% decline in sales traced to social media based on a much smaller base over this three-month period.

RESEARCH TRIANGLE PARK, N.C. — Global e-commerce software provider ChannelAdvisor is hosting a webinar to help retailers prepare their e-commerce operations for the upcoming holiday season.

Hosted by ChannelAdvisor CEO Scot Wingo, the webinar, titled "The Top Ten Essential Holida To-Dos for Online Retailers," will offer retailers 10 must-dos in order to capitalize on increased online shopping during the holiday months.

New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.