Digital Marketing

PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

Inland Diversified Real Estate Services said it has launched a new mobile application designed to enhance customer engagement and retention and interaction with retailers at University Town Center, a neighborhood shopping center in Norman, Okla., that is owned by Inland Diversified Real Estate Trust.

Denver -- When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.

Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

CLEVELAND — American Greetings has expanded its line of justWink greeting cards.

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.